Behavioral finance is a famous field of finance that suggests theories based on psychology (psychological finance theory or behavioral economics) in order to explain the concept of stock market anomalies, which includes extreme rise and fall in the prices of stocks. Behavioral finance is the study of how behavioral biases and tendencies affect financial decisions, and in turn how those impact financial markets. Behavioral finance theorists argue that, rather than being rational, people often make investment decisions based on emotions and biases. The Behavioral Finance Perspective: Behavioral Decision Theory 93 What Are the Main Theories and Concepts from Behavioral Finance that Influence an Individual’s Perception of Risk? Statis-tics and other mathematical tools govern these concepts. Behavioral Finance and the Journal of Investment Management; and a recipi-ent of a Batterymarch Fellowship, a William F. Sharpe Best Paper Award, two Bernstein Fabozzi/Jacobs Levy Awards, a Davis Ethics Award, a Moskowitz Prize for best paper on socially responsible investing, a Matthew It describes the behavior of investors and managers; it describes the outcomes of interactions between investors and managers in financial and capital markets; and it prescribes more effective behavior for investors and managers. The relaxing of these assumptions has implications at both the individual and market levels. Behavioral finance is an open-minded finance which includes the study of psychology, sociology, and finance. 7/28/2018 Reading 7 Behavioral Finance and Investment Processes 2/75 Much of current economic and ³nancial theory is based on the assumptions that individuals act rationally and consider all available information in the decision-making process. A Survey of Behavioral Finance Nicholas Barberis and Richard Thaler NBER Working Paper No. Journal of Behavioral Finance publishes interdisciplinary research and theory on the psychological influences of investment market fluctuations. 1 Behavioral ³nance challenges these assumptions. Behavioral finance is a framework that augments some parts of standard finance and replaces other parts. The focus on interpersonal behavior and the role of social forces in governing behavior is known as social psychology. G11, G12, G30 ABSTRACT Behavioral finance argues that some financ ial phenomena can plausibly be understood using models in which some agents are not fully rational. IOSR Journal of Economics and Finance (IOSR-JEF) e-ISSN: 2321-5933, p-ISSN: 2321-5925.Volume 11, Issue 6 Ser. behavioral finance. Behavioral finance can be defined as the application of psychology to explain market anomalies. Behavioral finance micro examines behavior or biases of investors and behavioral finance macro describe anomalies in the efficient market. Investors … I (Nov. – Dec. 2020), PP 70-71 DOI: 10.9790/5933-1106017071 70 | Page Behavioral Finance Andcorporate Finance Akash Shah Abstract — Corporate finance and portfolio management has always been an essential aspect of finance. The field has two building blocks: limits to 9222 September 2002 JEL No.