Travel and Tourism Industry in Sri Lanka travel and tourism industry is expected to generate 210,000 jobs directly in 2011 (2.7 percent of total employment). The Ceylon Tourist Board has identified this significant development and is planning to develop specific tourist products to which international travelers could be attracted. Lee, T.H., 2013. However Seychelles, Maldives and Maturities are islands who offer similar product. Some of the countries in the…, Title: Globalization and its impact on Tourism and Hospitality industry. In comparison to the 7.7 of South Asia and 9.4 in the world the capital investment percentage of Sri Lankan economy for travel and tourism sector is 10.6. The marketing programme of the Asian Marketing Strategy has been divided into two phases. According to the flow of the tourism performance Tourism Act, No 38 of 2005 was replaced instead of Sri Lanka Tourist Board Act No 10 of 1966. Special promotions in the form of cultural and food festivals, Sri Lanka Evenings, etc., are undertaken in the major generating markets, in association with Air Lanka and the travel trade. Economies This association always maintain a good relationship with government bodies in order to support tourism in Sri Lanka. Creating tourism zones, Adopting cleaning production and sustainable tourist management techniques, recognizing the main community and the stakeholder, implementing exciting rules and regulations are some of them ( SLTDA official website). Sri Lanka enjoys here too a better place in comparison to India which illustrates the significance of this sector in Sri Lankan economy. With the end of war, the expected boom in the industry over the years to come will have a noticeable impact. But still, some infrastructures are under construction. Type: reason for this less performance in the case of comparison. Tourism industry is speedily rising and the year 2011 has been listed as the visit Sri Lanka. Sustainable tourism is capable of to provide economic benefits to the people who involved in it and it should provide a better solution to poverty also need to provide opportunities for unemployment as well. There is a need for awareness of Sri Lanka to be raised particularly at the consumer level and point-of-sales. SRI LANKA TOURISM DEVELOPMENT AUTHORITY (2017). Vision To be recognized as the world’s finest island for memorable, authentic and diverse experiences. India is really a gorgeous place of beaches, amazing monuments, breathtaking temples and architectural mosques, ash smeared sadhus and beyond the entire of magnificent Taj. The selected priority markets for promotional activities have been identified as: The pace of tourism development over the five-year period 1995-1999 will be moderate, neither too high nor too low, as recommended in the Tourism Master Plan, by taking into consideration the socio-cultural and environmental absorptive capacity. Tourism is a fast growing industry in the world, due to its importance and economic significance. It will contribute an amount of USD17, 639.9 (WTTC, Sri Lanka P 5). Influence analysis of community resident support for sustainable tourism development. However, the Government is conscious and mindful of the potential adverse effects that uncontrolled and unplanned tourism development can have on Sri Lankan society and the physical environment. Sri Lanka is known worldwide because of its natural beauty. Type: Essay, 3 pages. Expected tourist arrivals and growth 2010 to 2016. This essay analysis about the tourism industry in Sri Lanka. In fact, in the global context this industry is identified as the single largest economic contributor. Besides, the political stability of a country has a major impact on its tourism industry. Tourism in Sri Lanka – Essay. As to this report, the number of employees calculates as 156,369 it is a growth of 7.01% compared to 2016. 1. The development stage: This will relate with direct foreign investment since there are ranges of visitors and followed by heavy advertisement. The contribution of the Travel & Tourism economy to employment wasb503,000 jobs in 2009, 6. Age category between 20-29 was 17.9% (SLTDA annual report 2017). By continuing we’ll assume you’re on board with our cookie policy, Categories My Country Sri Lanka, Tourism. Executive Summary There is a huge vacant area in all over the world to enhance the Tourism. Gnanapala, Athula & Zhao, Bei. [2] The phrase “Incredible India” was adopted as a slogan by the ministry. The tourism industry in Sri Lanka has gone through an up and down road mostly due to the instability of the country. Each of these markets will have different degrees of emphasis in terms of required marketing activities, Depending on the degree to which Sri Lanka is already an established destination. Introduction. Puttalam, Taleimannar, Kalpitiya and Mannar are some of the examples for this stage. The Tourist Market is a significant source of earnings for the island and for that reason has a significant effect. Percentage of Travel & Tourism sector contribution to the total GDP-2009, selected The policies of the government in promoting tourism can be summarized as comprising seven main points. Sri Lankan tour operators and travel agencies work with stakeholders in various TGRs and cooperate with local hotels, guest houses and camping. recognising the key role that the tourism industry can play in post-war development the Sri Lankan government launched a Tourism Dev elopment Strategy (TDS) with a five year master plan fo r Tourism in Sri Lanka has had its ups and downs. Percentage of Travel & Tourism Employment in total Employment -2009, selected Economies. This has resulted in a change of the tourism marketing policy to consider Asia as a major generating market for Sri Lanka, in addition to Europe. Percentage of direct industry GDP in travel and tourism sector in Sri Lanka, South Asia and in the World 2009 In 2009 the direct contribution to the GDP from travel and tourism sector is 2.7 in Sri Lanka. The World situation is 3.2 for the same and South Asian Region’s contribution to … Secondary & moderate pull motives: Sri Lankan culture, Wildlife, Ancient cities, Sandy beaches, natural parks can identify as the secondary pull motives. The Board is represented through its offices in Frankfurt, Paris, London, Japan, Thailand and India. 9 Potential for heritage motoring tourism in Sri Lanka. In 2009 the direct contribution to the GDP from travel and tourism sector is 2.7 in Sri Lanka. Essay, 5 pages. However coefficient of exchange rate is significant at 1 % level by showing the importance of exchange rate behavior in the tourism industry in Sri Lanka. Full filling these above factors will be the reason for this attractiveness (Aslam, 2016). For example, international tourist arrivals to Sri Lanka increased from 18,969 in 1966 to 438,475 in 2008 consequently the receipts from tourism (Sri Lanka Tourist Board 2008). Looking to attract some new visitors to your town or city? This will help to optimize the economic benefits of tourism, while at the same time minimizing potential adverse impacts on Sri Lankan society and the environment. SLAITO is the one who guides those policymakers of the company in order to provide a better tourism arena. Science ka essay english mein. Similarly the adverse effects of war on tourism sector have showed a massive loss for Sri Lankan economy over the last decades. Since that Sri Lanka Tourism Authority has been established in order to optimize the use of the environment, the cultural resource also to respect the social-cultural and to obtain economic benefits to the domestic community, businesses via planning tourism and developing it. Tourism industry plays a significant role in the Sri Lankan economy. Among them, the most popular tour operations are Walker’s tours, Jetwing travellers, Aitken Spence, Red dot and Tangerine. For this both primary and secondary data have been used. Sri Lanka is an island in the Indian Ocean, also often called the “The Pearl of the Indian Ocean”. Moreover, tourism plays a crucial role in the attainment of macroeconomic stability. Focusing on a diverse four-region area of  New... Introduction The travel industry is an important element of todays’ society and influences all aspects of the world and each individual on the planet. In January this year, visitors from Middle East rising from 1,176 to 2,674 and the growth rate were 127.4% where as Western Europe had around 445 visitors which was an increase of 87.8 %. Specially the report publishes by Sri Lanka tourism development authority. Tourism industry plays a significant role in the Sri Lankan economy. However, the descriptive analysis points to the continued low and declining impact of the industry on the overall economy in particular in the context of other countries like Thailand, Malaysia and Kenya. Comparison and contrast essay mla format, beti bachao beti padhao simple essay in hindi happiest moment of my life short essay air pollution essay writing in kannada. Life sciences grade 12 essays 2018 can you have a 4 paragraph essay. It was the chief regulative and administrative authorization of touristry installation development and activates in Sri Lanka as per the Tourism Development … Prior to SLTDA being established in 2007, these functions primarily resided with the organization known as Ceylon Tourist Board/Sri Lanka Tourist Board/Sri Lanka Tourism Board. In countries like Maldives, Malaysia, Singapore and Spain, tourism and related recreation activities play a significant role in the generation of income / foreign exchange and provision of employment opportunities. By clicking Send Me The Sample you agree on the, Business Environment of Sri Lanka Telecom Plc, Destination Weddings in My Country Sri Lanka, Classification of Instrument Which Are Used in Sri Lankan Schools, Develop Productive Working Relationships with Colleagues, Develop and promote positive relationships, Ask Writer For The third priority is China and Hong Kong. This report will discuss how the quick development and mismanagement of the Hospitality, Tourism and Occasions Industry has impacted the island of Phuket, Thailand. Retrieved from https://studymoose.com/develop-tourism-in-sri-lanka-essay, Type: The Board participates in a number of major tourism fairs held annually, along with Air Lanka (the National Carrier) and the Sri Lanka Travel Trade. Sri Lanka has focused on the tourism industry in the 1960s with the government’s involvement. Western, Southern and Hill country regions are the best for this stage. This essay has, in the main, addressed two of the important elements of an economic significance of the tourism industry. Pollution essay with types tourism sri Essay about lanka. Essay, 6 pages. A survey carried out by the Sri Lanka Tourism Development Authority (SLTDA) in 2016 suggested that the majority of tourists, (70 percent of arrivals, ) were on their first visit to Sri Lanka, 27 Develop Tourism in Sri Lanka. With the help of the national carrier (Air Lanka) and other airlines, educational and familiarization tours to Sri Lanka are organized as a continuing activity to enable trade and media personnel to obtain first-hand knowledge and experience of Sri Lanka’s tourism product. The government initiatives in development of tourism date back to 1937 when the Ceylon Tourist Bureau was established. Sri Lanka’s tourism industry is prospering, fuelled by a diversification of its visitor markets. Many are venturing towards the north, now more than ever, to experience the region’s rich culture and sample some of the best food the island has to offer. Those major tour operators have developed their business industry in tourism and also owned many luxurious hotels. Reforming select tourism and investment policies. The Government also recognises the importance of promoting domestic tourism, not only as a means to enhance the quality of life of the people, but also as a vital necessity for national integration of people living in isolation due to geographic and ethnic barriers. In 1966 the Ceylon Tourist Board (CTB) was created and also the Ceylon hotel cooperation was set up. The relationship will be analyzed based on a time series approach. Also, the Butler’s life cycle which will tell us about tourist resorts and seeing how they change over time and in relation to the changing demands of the tourist industry has been a great opportunity to identify the development of tourism in Sri Lanka. * The Government, recognising the significant contribution that tourism makes to social and economic * development of Sri Lanka, has accorded high priority for tourism in its overall programme of national development. Out of 186 registered countries of WTTC the Sri Lankan Travel & Tourism economy is ranked number 87 in absolute size worldwide and 110 in relative contribution to national economies. The following graph highlights the contribution to the total GDP from Travel and Tourism sector. Here too Seychelles, Maldives and Maturities are islands are out of the general comparison since their product is totally different from the rest of the countries. In present Sri Lanka, there are so many tour operations who deal with local and foreign tourism. It is highly recommended to maintain a stable political situation of the country in order for industries like tourism to flourish. In fact tourist’s arrivals have been limited during the war period, because several international media have also warned Sri Lanka as an unsafe place to visit. Similarly, the contribution for real GDP growth for Travel & Tourism sector was 5.9% and the travel & Tourism investment was at LKR131.9bn, US$1,096.8mn or 10.1% of total investment in 2009. Factors which will encourage the tourist to visit the TDR is push factors and the factors which attract the tourist called as the pull factors. Sri Lanka is famous for its location, cultural diversion, weather and for historic places. Sri Lanka is a tropical island in the Indian Ocean and low- to middle income country with a population of nearly 20 million and it was locate in south-east of the Indian sub-continent between latitudes 6 -100 N longitudes 800-820 E with consisting land approximately 65,610 km2. India being a giant in its resources for tourism product this is the significant place irrespective of Sri Lanka’s internal issues. World GDP also a better proxy for world living condition and it is positively related with the Sri Lankan tourism industry. The Plan has set definite targets for development. In relation to employment, agriculture transport, storage & communication, construction, and distribution are the primary beneficiaries from a dollar spent within the tourism industry. In 1977, Dan has introduced a method called Dan’s push and pull factors. As we know receipts from tourism depend on many factors, but in this study factors such as exchange rate, word GDP has been considered. According to this coefficient the average receipts from tourism in non war period is higher than averagely by 3919.75 million compared to the war period. Don’t waste Your Time Searching For a Sample, Get Your Job Done By a Professional Skilled Writer. After running an OLS regression The following results have been obtained. As of March, there are 19 hotels listed on the official Sri Lanka tourism website and there are 10 new projects offering 315 rooms in the pipeline. SLTDA annual statistics stated that among the tourists, 33.2% are professionals, 19.5% are for educational category and 19.4 are for the business purpose. As to the statistics above the professionals and the educational purpose, tourists are mostly visiting the cultural triangle since it contains the whole history of Sri Lanka and also breathtaking views as well. 85.52% are working directly in hotels and restaurants and the other 14.48% are working related to the tourism industry. Source: Annual Statistical Report of Sri Lanka Tourism-2007 & Sri Lanka Tourism Development Authority. In particular, the contribution of Travel & Tourism to Gross Domestic Product was 7.5% (LKR407.5bn or US$3,388.1mn) in 2009 in Sri Lankan economy. 2% of total employment or 1 in every 16.2 jobs it also is expected to grow up to 579,000 jobs, 6.7% of total employment or 1 in every 14.8 jobs by 2020. Copying content is not allowed on this website, Ask a professional writer to help you with your text, Give us your email and we'll send you the essay you need, Please indicate where to send you the sample. Other major tourist attractions include ancient heritage sites and forest resorts in Wild Life Sanctuaries. As In the Tourism Management, Wiley 2014 – WTS method “The movement of tourists between residence and a destination, by way of a transit region, and within the destination, comprises the primary flow of energy within this system.” This lieprs WTS module has been a great help us to understand the sector of tourism in Sri Lanka. Often rich countries are better able to profit from tourism than poor ones. Sri Lankan government with the intention of developing tourism industry in the North and East had launched certain development projects to achieve its vision to transform tourism industry in the country as the largest foreign exchange earner benefiting the stakeholders of tourism and the people of Sri Lanka. Sri Lanka belongs to South Asia and it is situated in the Indian Ocean as an island. Sri Lanka is famous for its location, cultural diversion, weather and for historic places. 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how to develop tourism industry in sri lanka essay

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